Click2Sms is a model of mobile service monetization (English user flow) through the operator's billing. One of the most popular types of billing among media buyers and publishers is Premium SMS, which allows users to make purchases by sending a unique SMS message generated automatically after clicking a button on the service page or after entering the number.
This scheme is often used for billing Wifi traffic. In this case, the operators require the user to either send a message to a specific number (MO) or receive a PIN-code by SMS, which the user should indicate on the LANing area (MO).
1Click Flow is a model of mobile service monetization (English user flow) by means of operator billing. One of the most popular types of billing among media buyers and publishers is DCB (direct carrier billing), which allows mobile users to make purchases or connect services in one click without entering a mobile number (MSISDN) and additional confirmations.
In some countries, using DCB requires a double consent on the service page, in which case the mobile user making the first click gives confirmation of the agreement with the terms of service, and then after the first affirmative answer, he is asked to confirm his consent to connect the service. After that, money is automatically written off from the balance of the user's mobile phone.
Pin submit - a model of mobile user service flow by means of operator billing. One of the most popular types of billing among media buyers and publishers is DCB (direct carrier billing), which allows mobile users to make purchases or connect services on the site without entering a mobile number (MSISDN).
In the case of Pin submit flow, a simple click on the link is used as the initiation of debiting funds from the subscriber's mobile account, followed by confirmation in the form of a PIN code sent to the SMS by its mobile operator by the communication operator.
